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Businesses must change to survive
and grow. Why?
- Once productive processes bow to new competition
- New markets challenge current methods
- Government regulation compliance adds work and costs
- Labor market shifts inspire new employee recruitment and
retention programs
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Change implies risk. What if the change doesn’t work?
What if things get worse? If the pilot project fails, what do we try
next? |
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iThink offers a
risk-free way to make decisions that drive business improvement.
iThink guides you and your business team through the
creation of models that simulate business processes and scenarios;
pointing out the impacts of a new procedure or policy, and offering
opportunity to fix undesirable outcomes. Based on Systems Thinking,
iThink models serve as "practice fields", showing you outcomes that
could be painful, costly, or embarrassing if discovered in reality. |
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What if you radically increased
sales and marketing efforts without adding network bandwidth?
Website hits and download demands would go up (good), networks would
go down (bad). iThink helps you identify key leverage
points for improving business performance without losing sight of
unintended consequences. |
| Going beyond spreadsheets and other
linear approaches to business planning, iThink provides a
whole system or big picture view of your entire operations. These
views are based on dynamic modeling and Systems Thinking; all points
of a system are included and can be examined or changed in any
order. You avoid making decisions that have negative impacts on
seemingly unrelated processes. |
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iThink is a powerful tool for communicating
interdependencies between processes and problems. Your entire business
team will understand the variables that impact your business. Shared
insight enables teams to work together, further ensuring that decisions
are fully implemented and mitigating risk. |
Use iThink to:
- Reduce the risk of policy or process change
- Identify key leverage points for improving business performance
- Build models that simulate your business
- Create what-if scenarios for decision support
- Develop shared understanding across functional teams
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| Mapping and Modeling |
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Intuitive icon-based graphical
interface simplifies model building |
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Stock and Flow diagrams support the common
language of Systems Thinking and provide insight into
modeled business processes |
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Causal Loop Diagrams present overall causal
relationships |
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Enhanced stock types enable discrete and
continuous processes with support for queues, ovens, and
enhanced conveyors |
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Model equations are automatically
generated and made accessible beneath the model layer |
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Built-in functions facilitate
mathematical, statistical, and logical operations |
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Arrays simply represent repeated
model structure |
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Modules support multi-level,
hierarchical model structures that can serve as “building
blocks” for model construction |
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| Simulation and Analysis |
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Simulations "run" processes represented in
models |
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Sensitivity analysis reveals key leverage
points and optimal conditions |
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Partial model simulations focus analysis on
specific sectors or modules of the model |
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Results presented as graphs, tables,
animations, QuickTime movies, and files |
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Dynamic data import/export links to
Microsoft® Excel |
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| Communication |
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Flight simulators and dashboards describe
model components and facilitate manipulation |
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Input devices include knobs, sliders,
switches, and buttons |
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Output devices highlight outcomes with
warning flashers, text, graphs, tables, and reports |
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Storytelling supports
step-by-step model unveiling |
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Causal Loop Diagrams present
dominant feedback loops within structure |
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Sketchable graphs allow easy
comparison of expected results with actual simulations |
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Export for NetSim support
publishing and sharing model over the web using
isee NetSim add-on
software |
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Save as Runtime option creates
full-screen, runtime models |
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Multimedia support triggers
graphics, movies, sounds, and text messages based on model
conditions |
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Model security features allow
locking or password protection |
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For Windows:
233 MHz Pentium
Microsoft Windows™ 2000/XP/Vista/7
128 MB RAM
90 MB disk space
QuickTime 7.6.5 or earlier |
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For Macintosh:
120 MHz PowerPC or any Intel-based Mac
Mac OS 10.2.8 - 10.6.8
128 MB RAM
90 MB disk space
QuickTime 7.6.4 or earlier |
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